A photography essay is a series of photographs that tells a story (beginning, middle and end), which explores a theme. This can include: people, places, objects, details and atmosphere. 'Where I'm from?' This does not have to mean the subject's/photographer's house, town or a literal map. However, it could be used to mean a routine, using a photography composition of repetition, a community, a feeling, a cultural identity, a space you spend time in, or a space you want to escape to.
What kind of places are photographed? In Pannack's photographs shown, she uses a beach for the background of the two-person subjects. This could show how Pannack wants to neutralise the background from the subject's emotions by using compositions of opposites.
Are the images posed or natural? Both photographs look to be natural, as Pannack captures the photographs when the subjects are oblivious to the camera. This is especially shown in the two subjects' play fighting. This also could be shown for the second photograph, where one subject is oblivious and the second subject notices.
How do they feel? The subjects in Pannck's photographs similarly display emotions, as both photographs seem to be holding onto each other, which could show their relationship with each other and the struggles they face. Pannack uses different compositional techniques to capture the same emotions but different outcomes. In the first photograph, Pannack uses symmetry and balance of the two subjects bowing. their heads to the right (towards the sun), which casts a shadow behind the subjects, creating a balance in the photograph from afar. Which could translate to the subjects being children, which translate the holding each other as siblings. Whereas in the second photograph, Pannack uses a close-up medium shot of symmetry to capture the two subjects hugging, with one of the subjects breaking the fourth-wall. This could tell us the subjects are in shock about news they've heard or an action that just happened, as the subject's facial expression is cold and stony, which has connotations of being in shock.
What do we learn about the people/place? In Pannack's photographs, we learn about how different compositions can display the same emotion in different ways. When analysing the place, I learned that both places use the beach, which could be used to capture the open-air feel of the earth spinning constantly, leaving the subjects behind.
What kind of places are photographed? In Tom Wood's photographs. Wood uses a city centre, both indoor and outdoor, one of the members of the public on a bus and the other on a busy market street. These photographs could link to the idea of the public travelling to the market street, where people of all ages go and hang out.
Are the images posed or natural? Wood's photographs seem to use a 'spear of moment'. Where the photographer uses the decisive moment to capture and freeze that moment of time. The way the subjects are placed in the frame shows the viewers that the photographs are natural and not staged. This is shown in the market of the subjects grabbing obliviously, and also shown on the bus, where the subject is peacefully looking out the window, matching the person sitting behind the subject and on the bus next to the subject's bus.
How do they feel? The subjects in Wood's photographs display their emotions as desperate. This is shown through the panicked look on the subjects faces in the market photograph. Whereas in the bus photograph, the subjects look peaceful, which could foreshadow the photographs, bringing Wood's story together. This is also shown through the composition of the framing of the bus photograph being on a slight but distinct angle towards the right, as people tend to read from left to right, which could represent the past going to the future of foreshadowing. In the Market photograph, the camera is tilted downwards slightly at the shoppers, which could show a first-person perspective of the sellers selling to the crazy shoppers.
What do we learn about the people/place? When looking at Wood's two photographs, the viewers learn that the photographs were not taken recently. This is because the bus layout has shiny metal poles and fabric seats, rather than the bold colour poles and PU leather seats. The market street photographs give away the age of the photograph by the clothes the two young subjects are wearing and the hairstyles the older ladies have. From this, I learned that the photograph was taken between the late 1970s and the early 2000s. This is shown through the bold colours on the teenagers and the smart shoulder-length haircut, as the late 70s and early 2000s are known for their bright colours and wacky hairstyles, due to the disco era and the 80s.
Where I'm from? - I was tasked to create a photograph essay of the place I am from (about 3 to 4 final photographs). I want to show how isolated I am from the busy city of Preston. I will do this by taking a photograph of the small village we have from the pub, the shop and the village hall. I also want to capture the little bus stops we have, since buses pick up the people in my area from anywhere they stick their hand out (to do this, I will have to look at the bus times for the next bus on the app, due to the lack of bus stops).
When taking the photographs, I wanted to show the isolation my area comes with. I wanted to show the isolation I feel inside myself from time to time. I wanted to show my thoughts and the beauty of what my brain is like and what it aspires to be. Showcasing the places I find aesthetic. For the first photograph, I wanted to start off showing a small glimpse of where I grew up. I framed the first photograph by showcasing the side of an abandoned house near me (well, almost abandoned). This was to show my viewers how empty life can get, especially with low self-esteem. This is why I shot in black and white on my Canon 250d. I wanted to show that there are two sides to every story, rather than everything being in colour and perfect. I wanted to draw focus into my photographs using leading lines in all three photographs (roads and along a brick wall). This was to help with my vision of freedom, being driven by self-esteem and wanting to change is on me, not someone else. I feel these photographs worked best, as they portrayed my story outcome well, compared to the colour ones or the photographs of just the abandoned house. If I were to do this again/similar project in the future, I would use my initial idea of the bus to follow the leading lines out of the village, at the end array of photographs to show my viewers that isolation can end, if you let your mind go. These photographs create a picture of my life, but only a picture, as you can't capture what's happening in your mind perfectly. If I were to recreate this and make these photographs better, I would take photographs of my room and link it to nature.
Luigi Ghirri captured Rome in 1979. Ghirri uses compositions like the rule of thirds, framing and a pastel colour palette. The rule of thirds is used to draw focus to the Colosseum on the right, without making the subject 'in your face'. The frame of the photograph starts with the bush on the left to push the viewers/target demographic to the right of the photograph, which uses the leading line of the path to the main subject. This photograph seems to be natural, as Ghirri titled the photograph in 1979: 'it's called the real world'. When looking at this photograph, the viewers could feel a sense of happiness and joy, and lust as pastel colours have connotations of softness and love, since pure white is commonly used for weddings. When looking further into this photograph, I feel I learn that the person in this photograph is proud of Rome, as he admires the Colosseum.
Stephen Shore is an American photographer, known for his photography of scenes with the use of colour in art photography. In this photograph, Shore uses an array of photography compositions like rule of thirds, leading lines, balance and depth to create a visually appealing photograph of art. Shore uses the rule of thirds by placing the rainbow on the right, which draws the viewer's eye line towards it. Shore would also balance the photograph by capturing a tall business sign on the left. This also aligns with Shore's story of the art of America and their cars. This photograph is natural, as Shore wanted to capture the everyday art of America and their cars. Whereas the Rome photograph could be staged to have the person as the subject instead of the Colosseum. This photograph could make the viewers of the photograph feel overwhelmed, as Shore uses quite a lot of dark tones and high contrast, which has connotations of drama and urgency. However, high contrast also has connotations of strength and energy, which could make the viewers feel powerful and inspired for motivation.
Who is Alec Soth? AND What I am Tasked.
Alec Soth is an American photographer (born 1969, aged 57) who is based in Minneapolis. Soth captures large-scale projects, usually in America. I was tasked to create a mood board of work by Alec Soth/inspired by him, showing different emotions within the photographs. I went for a drama/moody feel for my mood board. I wanted to focus on Soth's use of windows and reflections to add to the drama of the photographs.
When taking the photographs, I used two LED lights (red/blue) to add to the mood of drama, brightening the reflections on the windows. I used a high ISO and slow shutter speed to try to contrast the lights and darks for the LED lighting. I found that darker rooms worked well for capturing the reflections. I would go further by increasing the contrast and minimising the brightness to enhance the reflection of the subject. I also increased the brightness in two of the photographs of the same subject, as the room was very bright, where I planned to take the photographs. When composing the first photograph, I wanted to capture the full body, lining up with the camera angle, which is why I used a Dutch tilt. For the 'blue' photograph, I used the rule of thirds and balance to create a visual drama feel. I did this by positioning the camera to the right of the subject to capture the reflection on the right, rather than one or the other. Looking forward, I would use my own camera (Canon 250d), rather than using the 'Sony A7', as I couldn't change the f-stop or focus, which made some of the photographs go out of focus even though it was in auto focus. However, if I were to use the Sony consistently, I would get better at remembering the different placement of buttons/features. I would want to add narrative photographs, rather than random photographs placed together.
Who is Laura Pannack? AND What I am Tasked.
Laura Pannack (born: 12.06.1985) is a British photographer who documents portrait social photography in London. Pannack often works with children and teenagers to show emotions through photographs.
I was tasked to go outside and take photographs of different lighting techniques available in the natural environments to capture personality, emotion, and a sense of a story, whilst trying different compositions. When taking the photographs, I use the 'rule of thirds' to capture emotions from the subject and co-subject, showing 'happiness' being created with others, which shares memories. I also used 'Dutch tilt' to show the emotion of 'happiness', which complements the photographs, as when someone laughs, they don't tend to stand still, but rather move about, uncontrollably.
When editing the photographs, I wanted to represent the emotion of people being in their own little bubble, trapped by technology. I portrayed this by desaturating the photographs when I increased the hue on a separate layer. For the first photograph, I used the 'rule of thirds' to offset the subject. This was to highlight the subject ignoring the present, as the back of the co-subject is off-centre to the left. I then would brighten the subject's hair to help highlight the 'missing out in time'.
I was tasked to theme a photograph around one colour, which is inspired by William Eggleston. I was given the colour orange to be featured as the main subject in my photographs. When taking the first photograph, I used repetiition as of my compositions, as the Orange has connotations of being round like the fruit. When taking this photograph, I had to turn the lights off in the building, which created a nice glow coming from the corridor in the top right of the photograph. In post-production, I increased the contrast and lowered the brightness to create a rich orange colour from the LED light I borrowed. In the second photograph, I used the LED light to reflect the individual LED lights onto the camera, focusing on the round shape of the lense to symbolise the Orange fruit, which is where I used the symmetry composition. In the final photograph, I used a book with the LED light shining onto it. The book was opened, and I used the rule of thirds composition to offset the book. This was to create an Orange slice, where the book represents the white lines on a peeled Orange. If I were to do this for my final Zine, I would use the colour of physical objects to represent a piece of food or fruit. However, I would not use an LED light, as my shots are outside in an open space, where I would find it difficult to find a reflection of the light.
"During this task, you will create a photo essay based on the theme ‘Where I’m from'. This is an opportunity to let your personality shine through your photography. Over the course of the project, you will experiment with alternative forms of portraiture, documentary and still life, taking inspiration from a range of photographers working within the same umbrella. Your work will be exhibited as part of a college exhibition of the same name. You must problem-solve and create a zine to present alongside your work, including an artist statement and biography."
When reviewing the brief, I found that the main purpose of this project is to create an array of photographs that tell a narrative to be presented at a college exhibition within a zine, alongside an artist's statement and biography, further explaining the vision behind the selected photographs. The outcomes must include creating a zine-type format to display at the college exhibition, discussing the narrative. When creating the photographs, I had to apply three different creative/technical skills to complete this unit. I would have to use an array of forms of portraiture, documentary and still life to let personality shine through the photograph without needing to explain why you took the photographs. I will also have to demonstrate a clear understanding of the project by researching a select number of photographers to gain an insight into different compositions and techniques. After reading the brief, I've found that I am good at creating a narrative through a select array of photographs. However, I feel I need to work on my camera knowledge, using different compositions, instead of using the same compositions of each project. This can be worked on by researching different photographers to generate a mood board and highlight different compositions they use within different settings.
When capturing for this project, I want to focus on the idea of 'Loneliness'. This will be conveyed by black and white imagery, as colour photographs has conntataions of being positive with happy emotions. I also want to plan with the idea of people driving past the village, not knowing the village exists. This will be shown through an array of 10 photographs, where each photograph will be captured in the morning and night to add to the theme of loneliness being recurring. I will achieve this by using the Apple Store cafe in 'Scorton' to capture an old, rustic swing, swinging by itself to show the movement of the wind, which foreshadows the world moving constantly, with no intentions of slowing down with everyday jobs. This will be captured in the day using a fast shutter speed and a slower shutter speed at night to show how nights are longer and lonelier. I will then capture the theme through the forest, where the cafe is located, by facing the camera up to the sky, framing the sky with the ends of trees. This will represent my theme, as it shows the people driving past on the motorway, the beauty they are missing. "Bosh!" - Luara
(Scorton) Bridge
Villages are doing shopping, showing empty carparks.
(Apple Store Cafe) Empty parks, a picture of a swing, swinging on its own. Night: Slow Shutter Speed - Day: Fast Shutter Speed
(Nicky Nook) Forest footpath, looking up into the trees.
When analysing the parameters and constraints, I should consider my time as a constraint, as I have a deadline to meet, which gives me 4 weeks to plan, research, shoot and edit the zine and photographs. In addition to my time management, I should also consider my access to the necessary equipment. Upon analysing my equipment list for the shoot, I realised that I need to borrow a tripod, as I do not own one myself. The time frame to borrow said tripod is 2 days max, meaning I would have to plan accordingly by planning with the weather, through the MET Office weather app, for accurate readings. Luckily, with this project, a budget is not needed, as I own my own camera and get to use Lightroom for free at home, which creates a sense of freedom and my own time frame for editing my array of photographs. When representing my identity, where I come from, I had to consider if the area I am shooting in is classed as the same area I live in. I did this by researching the postcodes, where my house is situated and the place I plan to shoot at. When it comes to legal constraints, I have to consider if I am allowed to take photographs of a specific building, like the supermarket car park. After researching this, I have found that I do not need permission. However, if they ask me to leave and not capture pictures of the building, I would have to comply with their request.
Total: 284 Photographs (Format: RAW).
On 02.02.2026, at around midday (12:00 - 17:30), I visited the Apple Store Café to go on a hike with my dog. I originally wanted the swing at the café to be in a shot. However, when I arrived, the swing was taken down. After finding this out, I went for a hike up the 'Nicky Nook' path, capturing photographs of my dog being isolated from the city/town. When setting my camera settings, I kept my shutter speed at 125 while adjusting my ISO to match the transition from day to night. When using compositions, I used 'Dutch tilt', framing, and 'rule of thirds'. These compositions were used, as I wanted to add some aesthetic framing, which draws the viewers into the narrative. When it came to shooting at the carpark, I came into a problem, where a lady came up to me and told me to not photograph her or the store, which ruined my overall narrative.
(LAST PHOTOGRAPH of THE NARRATIVE)
When researching the layout, I found that many zines do not bleed the photographs to the edge of the zine and would instead have the correct aspect ratio of the photograph in the zine. This would work well for my zine, as I isolation has connotations of white, which has connotations of being empty/void-like. I also found a zine using multiple pages to add the effect of non-ending or repetition. However, this would not work for my zine, as the brief states to be 1-12 pages with 8-12 photographs.
When organising my Zine, I wanted to set my photographs in an order of a narrative. That tells the story of being 'Isolated' and ending the narrative at 'freedom', where the induvial finally addresses their mental health. I did this by lowering the saturation and increasing the brightness in the array photographs. This is seen through the connotations of darks tones and colours being known for drama, nerves and trapped. I feel the narrative of the photographs peaks, when the dog is entering 'freedom', showing that the induvial is one their own journey, where their journey can take as long as needed. When it comes to deciding the ending photograph, I chose to use a picture of a lake, as when framing the photograph, I placed the camera at a lower enough angle to show the fallen fence at the bottom of the screen, out of focus. This was chosen as I used a bridge with a similar fence to add consistency to the array of photographs. I also found lakes have connotations of stillness, which has connotations of being calm and peaceful.
When planning this project, I found my initial idea evolved through two different ideas, when planning to the day of production for shooting the planned photographs. I initially wanted to create the idea of loneliness by using the members of the public in my photographs, being secluded from the rest of the world in their own little bubble (village). I wanted to achieve this by using empty-looking carparks with a couple of shoppers commuting. However, when gathering the photographs, I came into a complication with one member of the public, coming up to me and revoking access for me to use the photographs with her. After this complication, I decided to rethink my narrative and settled on my dog, only knowing the area he was born and not knowing the rest of the world, where terrible things happen. For the alternative shots, I decided to go on a walk with my dog at the 'Apple Store Cafe', where I initially was going to get my photographs from, but had complications with a member of the public. When shooting, I used the 'Dutch tilt', which was used to follow the angle of the sign of the hiking trail. I wanted to use this as a falling signpost, which can be interpreted as a ramp, which can create a narrative of freedom, where the individual finds a guide to the world, as it also uses leading lines. I also used the rule of thirds to balance my photographs as an overall composition to create a seamless transition to the next photograph in the narrative. Storyboarding influenced my shooting process, as it helped me pick and choose the route I wanted my end product to be, without overshooting, which helped me speed up my editing process. I also found that storyboarding helped me try different photography compositions, as it gave me a kick to make my photographs different in their own way, without breaking the narrative. When gathering feedback, I found that the feedback I gathered did not help me develop the production, as they were single-worded answered questions. If I were to redo and gather more feedback in the future, I would branch out further from my class and gather feedback from multiple classes and edit the survey to be multiple choice, so that they do not have to write their answers out. A lot of the research I have conducted connects with my final product, as photographers, like Luigi Ghirri and Stephen Shore uses framing, leading lines and the rule of thirds to create a place of stillness in their work. I also found that Alex Soth influenced my final product by the black and white photographs he creates, and also matches this tone with reflections, which influenced my final photograph in the narrative. The technical experiments that were unsuccessful, was photographing the public, If I was to do this again or had more time, I would bring a release form with me, since I the area is easily counted and I would also use a zoom lens to capture buildings from a far to avoid complications with any random member of the public, who don't work in the store. When improving my technical skills during this project, I improved my public speaking by de-escalating the situation with the lady at the store. I have also improved my ability to change my camera settings quickly to match the lighting, as the day got darker, by using the buttons on the camera, over the screen. If I had more time for the project, I would spend more time gathering feedback from a larger group of people from different courses, rather than receiving feedback from one course. I would borrow a zoom lens to capture further, like in the photograph of the motorway in the distance, as I wanted to show the people passing by on the motorway, not knowing about this place, where I am from.
Beauty Dish aka Soft Light Reflector (Modifier) - Diffuses light, making the appearance of the photograph soft, whilst being more defined than a soft box. This lighting setup is typically used for portraits and fashion and should NOT be used for still life (but can work well, depending on the project). This lighting should NOT be pointed at the background.
Soft Box (Modifier) - This lighting setup prevents light from spilling high-contrast light.
Snoot (Modifier) - This lighting setup prevents concentrated small light in a defined circle or spot.
Spill Kill (Modifier) - This lighting setup prevents light from spilling high-contrast light.
Honey Comb (Modifier Accessory) - This lighting setup is used with another lighting modifier ('spill kill' and 'snoot').
Reflector (Modifier Accessory) - This lighting accessory bounces light onto the subject. The gold side presents warm light, while the silver side presents cool light. There is a black side, where it absorbs light, which removes unwanted spill.
Colour Gels (Modifier Accessory) - This lighting setup applies an overlight to the tone with colour.
Snoot
Honeycomb
Spill Kill
Beauty Dish (Soft Light Reflector)
Soft Box
I was tasked to test out high key lighting in the studio. I used a white backdrop, two bare lights facing the backdrop and one bare light with a soft box modifier in the centre of the subject's face. Following this I set my camera (Canon 250d) to 6400 for ISO, f/4.5 for f-stop, 1/50 for shutter speed and then set my white balance to 'Tungsten'.
I was then tasked to test/try out low-key lighting in the studio. I used a black backdrop with one bare light, using a spill kill modifier to create a harsh light between the whites and blacks. When setting my camera, I originally set my ISO to 800, with my shutter speed at 180 and f/stop 4.6. However, the photograph was too dark, which tempted me to turn up my ISO to 1600.
https://www.sothebys.com/en/artists/irving-penn (07.01.2026).
Irving Penn is a New York fashion photographer, best known for his work on American Vogue, where he captures: Portraits, and still lifes. Penn also captured many independent advertising works. Penn would also capture food spreads and gruesome photographs. https://irvingpenn.org/biography (07.01.2026).
https://www.ebay.co.uk/itm/187422903533 (07.01.2026).
Rankin is a British photographer, who began his career in the 1900's, where he found his own fashion magazine (Dazed and Confused). Rankin has photographed: The Rolling Stones, David Bowie, Madonna and Kate Moss. https://rankin-biography.tilda.ws/ (07.01.2026).
David Hockney is a British photographer who began in the 1980s. Who creates 'Joiner Photography', where Hockney uses multiple Polaroids or prints that he took, to create one photograph that tells a narrative in a frozen moment. Hockney is often influenced by 'Cubism' distinctly Picasso and Braque's multi-perspective work. 'Cubism' is an art movement that uses multiple perspectives and geometric forms, where they would reduce objects are reduced to basic shapes, showing various angles in the same photographs. https://www.myartbroker.com/artist-david-hockney/articles/david-hockney-foray-into-photography (07.01.2026).
https://pima.bibliocommons.com/v2/record/S91C1875805 (07.01.2026).
I was tasked to create a collage to inspire myself for the final project. I used paragraphs from magazines to create a background for the subject, who is wearing green. I also offset the green by adding a red font to the mix to balance colours. I layered the magazines by using the small fonts as a background and big titles over lapping the subject to imagine what the typography would look like in the final project on photoshop. The theme I went for was fashion, as the main margarzines found were fashion. I used the writing in the background, as the subject is wearing a flat cap. which has connotation for American high school for drama students, which has connotations of English, which fits with the background of paragraphs of words from other margarzines.
Matthieu Bourel is a French artist, born in Rennes, France in 1976, who uses photomontage and collages to break the traditional techniques with digital editing, digital animation and sometimes sound design. Bourel liked to watch every picture as a departure to a narrative of a story in a collage. Bourel began an obsession to create and collect images from books, old margarzines and other captured materials. When put together Bourel wanted the viewer to creates their own irony, tension and narrative inside the image with their own connotations.
I was tasked to create an inspirational mood board to inspire my own film festival poster. I went for a theme of using studio photography, as I am not an artist, and this allows the target audience feel the subject's emotions. This is because the more emotion you show in the poster, the more likely viewers will relate to the poster and want to find out more. https://pmc.ncbi.nlm.nih.gov/articles/PMC9631582/ (15.01.2026). When looking at the posters, I went for posters with big and bold colours and subjects to grab the viewers' attention, following with as large logo. I also went for minimal posters, where there are small details with colour, so the viewer has to go up to the poster and inspect it on the wall. When looking at the font, I like a big bold font that grabs the viewer's attention from afar. I also like this type of font for matching the subject's emotion, which works for design. Big bold fonts usually have constatations of strong, powerful and outgoing characters, but can also symbolise hiding, scared emotions.
When looking at the layout of this poster, the designer uses the 'Z'. The 'Z' method is a technique used to take advantage of how humans read (reading from left to right). I find this a smart start for creating a layout, as you can end the poster (bottom right) with the company/QR code with more details. I also find using this method can help create the tone from the start, using black as the background to act as a void, which can help the subject stand out.
This poster uses black, red and white, which can set the mood and tell a story of murder, as red has connotations of blood, but can also mean love, signifying it is a passion crime. The white can signify there's light at the end of the tunnel type of moment, as white has connotations of purity and marriage. Then black can complete the story of a dark past that complements white to add to the idea of light being at the end. This is because black has connotations of being a void, adding drama/depth and mysterious behaviour. This can also tease the target audience into the festival, as strong, bold colours have a way to stand out and grab the target audience's attention.
When looking at the target audience for this poster, I find that the audience is mature (16 - 25), as we see a venerable women topless with a black bar across the face, conveying the idea of kidnapping, which has connotations of mental and physical. This appeals to this audience, as young adults tend to have high levels of hormones and neurotransmitters. Which adds to the idea of the subject showing skin. The black bar could also convey the meaning of nudity in the films featured in the festival, as traditionally this would be used to senser contain body parts in video games or TV series. https://www.indiewire.com/gallery/best-cannes-film-festival-posters/ (15.01.2026).
When looking at the layout/typography, the designer uses bold colours and lower-case text. This could create the idea of a place where creatives come together to relax and enjoy their own work and that of other creatives alike. This is because lower-case font has connotations of being relaxed and chill, paired with the four bold colours, which have connotations of creativity and fun. The four subjects in each colour could convey the idea of different creatives meeting new friends or new potential partners/clients.
The design guides the viewer's attention by using the bright colours at the bottom, guiding the eyeline upwards to the less bright colours, where the bright white typography hits the viewer's eyeline. This is used so the last thing they remember about this poster is the festival's name, so the target audience can research the festival.
The target audience for this festival is for creatives induvial, who want to admire other people's work, and/or young creatives wanting to be seen and get recognised or maybe poached by a film company (16 - 25). This poster appeals to this target audience, as they use the relaxed approach in the logo and subject poses to show the viewer that this festival is not formal and anyone can come along. https://shop.edfringe.com/products/2022-fringe-poster (15.01.2026).
I chose these posters, as I liked the artistic choice of using photography to tease the target audience into the festival without being hand-drawn, which I am bad at. I want to take my knowledge of photography and create the film festival poster. I also liked the 'Z' method of the first poster, where it takes advantage of the way humans read and remember content. I will achieve my poster to effectively communicate my announcement, as I will use emotions of the subjects with the colour theme to help visual learners, which young creatives usually are; they like short and brief announcements, rather than adding a back of a books blurb to the poster about the event. I'm hoping to mimic the big lower-case font to convey the relaxed environment the event is, as multiple creatives have some sort of spectrum behaviours. I will also use bold colour to match the subject's emotion, as this helps to create a colour theme and stick in the viewer's head.
When choosing the genre from the poster, I chose a horror poster, as I want to grab my audience's attention. This will grab the viewer's attention, as using strong bold colours, like red, will set the scene as dramatic, almost like a blurb from the back of a book. After researching the posters further, I found that I will use/take inspiration from the strong emotions of the subject, covered by a simple shape to add questions and speculation, which will get viewers to talk and post about the film festival on their social media, which is free advertisement. I will also use bold colours to blend with the strong emotions to complement both techniques. When choosing the theme/genre for the poster, I want the target audience to feel a sense of curiosity and creativity, as 16-25 year olds are often still in the 'What am I doing with my life?' question. From this, my colour theme will act as a motif, as the colour theme will use red throughout the poster to spark the viewers' curiosity and attention from a distance. When designing my film festival poster, I will use the 'z' method, which will stand out from others posters, as from researching different posters, I have found limited to none posters, that use this method, which will make my poster look professional, as the viewers will have the company's name/logo in their head last, which sparks curiosity in the poster for the film festival.
https://cowichanpac.ca/event/vhs-2025-10-25/ (22.01.2026).
When designing the first poster, I wanted to place the credits at the top, where they would showcase the creatives behind the festival for recognition or an already established individual, using bold text for the latter. I then wanted to add the film festival logo/title, overlapping the subject face (censor bar) to show the festival is for a mature audience, due to the festival showing genres of horror. Which would typically have a rating of 15, 18, and/or 12A, indicating that the child must be accompanied by an adult. I would then use the 'Z' method of placing the logo and date at the bottom right of the poster, which is to help with the viewer's memory, following the bold colour theme for the last thing they remember.
After creating my first draft from sketching my thumbnail, I decided to use the 'Z' method, where the average human reads from 'left to right' and 'up and down'. This is why I placed the credits for the film festival at the top. This is to show off the celebrity judges, or help small creatives, who helped plan the event, get their name out. I would then use photographs of the same subject to add a sense of 'freakiness', as freakiness has connotations of scary, which is the theme of horror. From this, I would use LED lights in the colour of red on a black backdrop to create a void to let the target audience/viewer's imagination run wild. In post-production, I hope to enhance the red LED lighting from the left to brighten the poster to capture attention from afar (like across the street). I will do this by increasing the hue/saturation in Photoshop. Under the subject, I would then add a text for the festival name with a little date underneath it to guide the eyeline to the qr code. This is due to the study where if someone interacts with an item, they're more likely to buy/attend the event.
LED LIGHT (RED)
SOFT BOX LIGHTING
CAMERA (CANON 250d)
CAMERA TRIPOD
When comparing my poster to another poster I have researched, I feel that my poster is more student-focused, as I have used a student in the poster, as my subject, which other students would recognise around campus. Whereas, the poster I have researched, blacked out the subject to help tell their genre for the festival. When it comes to titling the poster, I have used my client's company to stand out in the local area of the campus, using their name to add a recognisable name to the event. However, the poster I have researched used their own branding, where they call their poster the genre of the festival. When adding important information, I have used white to stand out, as my background uses red to blend with the black to add a separation layer to the characters on the poster. When pitching this to the client, we both agreed that the white font with a drop shadow would be added for the important information. This would make the text clear to read as it differentiates from the background and pulls the eyeline to the text, which paints the poster into a professional field. When designing the poster, I feel that I have found a clear identity for the festival. I have used students to act as characters from famous films, which demonstrates the idea of student films aspiring to be one of those films, knowing a character by their recognisable pose. I also feel that using white text with a drop shadow for important information differentiates from other posters I have researched, as they would always use a bright, bold, colourful text to grab the viewer's attention.
https://cowichanpac.ca/event/vhs-2025-10-25/ (22.01.2026).
After creating my digital sketch to plan out my layout, I took photographs of a subject in different character costumes. I originally used plain black clothes with different facial expressions. However, the subject I asked to star in for my poster did not express the different emotions enough for me to add to the poster. I asked the site technician if I could borrow props from the prop cupboard in the performing arts. My idea was to have my subject pose in different famous film character costumes. This gets my target audience, as my audience grew up with Harry Potter and Star Wars. When taking the photographs of my subject, I used 'Low Key' lighting, where I placed a hard light on the right with a softbox light, facing the backdrop, as shadows kept appearing, due to the limited space in the studio. (My camera was set to '400 ISO', 1/15 Shutter Speed' and F/3.5).
When importing the photographs to Photoshop, I used the 'Polygonal Lasso Tool'. Which is where I trace around the subject a pixel at a time to remove the background of the subject. I would then add a lightsaber effect by adding a shape and painting it white, then using the layer option panel, I would add a blue glow to the shape. After this, I would created a A3 size poster on Photoshop and add a gradient to the background from dark red to black to contrast the blue lightsaber and the yellow in the tie for Harry Potter.
After adding the background and subjects to the poster, I would add text for the date of the festival, the name of the festival, and the location, as specified in my client's brief. I used the 'Z' method, where I placed the eye-catching information at the top, like 'PRESTON COLLEGE PRESENTS' to guide the eyeline down, following the subject's bodies to the title of the film festival. After the title, I have ended the poster with a QR code that links to my client's Instagram profile, where they will advertise further.