(THEME: EVOLVE) I was tasked with creating a mind map to help with idea generation for the theme assigned to me for my final major project of the year. I initially started with photography with the idea of showcasing how photographers have evolved, throughout the years, by researching different photographers like 'The Cottingley Fairies' from 1917. I then came to the idea of how 'I' as the photographer have adapted my camera knowledge over the year, through each project, how I have added different compositions to my narrative photography, where I have used 'dutch tilt' to show the idea of someone holding on to an object or someone to 'rule of thirds in the beguinning to set up an aestecically pleasing photograph for viewers to look at and wonder their imagination. When it came to videography, I stumbled upon the idea of using the idea of how I have changed for the better as a photographer, by using music to match the pace of my knowledge, adapting and growing by using different music genres or eras. Secondly, I found that social media is a great idea for evolution, as I can showcase the ups and downs of social media and how it was used for catching up with friends with silly filters to the industry leading casuse to poor mental health, such as struggling with bullies online, like hate comments. I could show this in a zine; the idea of a book-style format shows the viewers that they do not know what will happen until you flip the page to the next narrative. I also thought of creating a video-style format to showcase the photographs in a zine-style. However, a better idea of this would be to create a narrative of a story and get the subjects to act out the narrative, creating a narrative music video to better help with remembering the cause and issues socials can have.
IDENTITY: Andrea Chapman uses self-portraiture as an act of therapy to create emotions and self-discovery within this creative industry. https://www.andreachapman.com.au/why-shoot-self-portraits/ (24.02.2026). Chapman originally introduced her love for self-portraiture through artists like Van Gogh to photographers like Edward Steichen. https://www.vangoghmuseum.nl/en/art-and-stories/stories/all-stories/5-things-you-need-to-know-about-van-goghs-self-portraits (24.02.2026). Chapton often uses self-portraits to deal with emotions and escape situations she's in for a while, before dealing head-on with the cause for the outburst in emotions.
In this photograph, Chapman uses a low shutter speed to show movement, which could suggest a struggle to escape/leave the situation. The framing of the photograph is natural, where Chapman props up the camera and just shoots. This shows the viewers that the subject is not in control, which could suggest an idea of abuse, without seeking outloud for all to hear. For the next array of photographs, Chapman uses a medium shot in symmetry to achieve the next phase of the emotions. When looking at these three photographs, I find that the subject's head is struggling compared to the first photograph, where the subject is using their full body. This could convey the meaning of her body slowly giving up and letting the emotion take over fully. I also found that from looking at the next three photographs, the subject could be struggling to open up about a difficult situation like depression, which could show her slowly giving up on herself, which is a common tell for depression within people. https://www.nhs.uk/mental-health/conditions/depression-in-adults/overview/ (24.02.2026). If I were to use her concept in my final project, I would use the idea connecting a common issue within the industry, like the effects of depression, to the movements' physical movements of struggle. I would likely match my theme to social media overall to add a better sense of why the subject is feeling that way, rather than leaving it up to the viewer's imagination to fill the gaps.
IDENTITY: Heaven Seals is a modern-day photographer (from the USA) https://www.lemon8-app.com/@its.me.highx/7384123991277666821?region=us (24.02.2026). She has documented her photography on social media to show how she has evolved through photography from the start. I liked this idea of a format, as viewers can view the photographs in any order, rather than flipping a page. On Seal's profile (portfolio albums), Seal uses the idea of a self-portrait, which is similar to that of Andrea Chapman, where she uses self-portraiture to display emotions. However, Seals goes further, to where Seals uses the background as a way to show emotions, keeping the subject natural, which could convey the meaning of the subject masking her emotions, which is a common cause of social media posting among teens and young adults. Seal uses framing of an old door or window frame to frame around the subject, with an opening on both sides to leave by herself. This could showcase the idea of the subject feeling trapped, as social media has everyone to post their good sides to life, rather than their more personal life. The subject is wearing a clean, white smart dress with red boots, which could be contrasting the idea of her less real life online becoming more her, rather than switching to posting more about her and what she likes, instead of trend-hopping. This is shown through the white dress and the high-red boots, as white has connotations of purity and life, whereas red has connotations of evil, which could have connotations of fake. Mean girls stereotypically would wear red lipstick in films and books to show dominance. The idea of the boots being above the ankle could show the idea of leading lines of the red booth travelling up the subject's body, reducing the white dress to red. Which could convey the idea that the subject cares only about how people react to her social media posts. If I were to use an idea from her concept, I would use the idea of using the background as a contrast to the subject to reflect the emotions without using the model as the main subject.
CHANGE: James Balog https://earthvisioninstitute.org/about/ (24.02.2026). Balog photographs the fast-changing world in a photographic time capsule. Balog began in the early 1980s, where he broke new artistic and conceptual relationships between humanity and the environment. His portfolio consists of photographs taken from America, Europe, Asia, Africa, the Arctic and Antarctica, where Balog captures his life's work of documentary and symbolic photography. https://www.youtube.com/watch?v=eIZTMVNBjc4&t=3s (24.02.2026). When researching and watching this clip of the film Balog created, I found that Balog set up the film like a modern-day documentary, which shows his understanding of climate change further and educates how badly climate change is affecting the ice and the animals living in this area. Following this film, Balog displays several photographs, where one of them uses framing of the ice mountain melting, creating an 'O' frame, which frames the sky. The photograph also uses and mixes the rule of thirds to create leading lines towards the hole. These compositions create the idea of the Earth's climate feeling trapped, by creating the other side of a black hole looking outwards to the sky. When you go through the black hole, slowly start to stretch, which aligns with the use of the leading lines, as it adds an illusion of the hole continuing. https://www.youtube.com/watch?v=BKIkTKqWMfg (24.02.2026).
CHANGE: Zack Schnepf https://www.photocascadia.com/transitions/#:~:text=Gothic%20Peak,of%20elements%20in%20transition. (24.02.2026). When researching transitional photography, I have found that Zack Schnepf is a practitioner who photographs the transition in nature. This is illustrated by one of their famous photographs, which shows a snowy mountain on the right transitioning from autumn, depicted on the left. This photograph employs a left-to-right method as a natural composition, as autumn precedes winter and people typically read from left to right, rather than right to left. This photograph also uses the rule of thirds with leading lines to guide the eyelines up the mountain past the valley, which could be a technique to get the viewer to imagine the evaluation/meaning of the photograph on their own. When it comes to the colours used in the photographs, the leading lines start with the autumn colours at the start and bottom of the photograph, transitioning to snowy winter white at the top of the photographs, going along with the leading lines, which could help with the idea of the world moving round, while the subject (you) is still figuring the first level (stage of life). After analysing the colours, I found that Schnepf uses colours opposites to achieve the eyeline attraction. Which draws the viewer's eye-line to imagine their own interpretations of change.
TIME: "Reality through art about how it feels to be addicted to phones and technology." - https://pin.it/2PA5FB0gV (25.02.2026). When researching technology photographers, I found a small photographer from Pinterest, who used the dopamine addiction that attacks our brain's energy. The practitioner uses a medium shot of a subject in off set point of the camera, where the subject has a phone strapped to their face using a bandage. This could show the need for constant paranoia for the affirmation of strangers online. The use of black and white with a green tint shows that the camera could be taken on an old film camera. However, this technique could be done using post-production in Lightroom, as green has connotations of feeling good, which is why everyone wants to scroll or post content for affirmation, for the extra kick of dopamine. If I were to evolve this concept of the photograph, I would use the colour connotations to help the narrative evolve. However, I would change the idea by creating a more varied array of photographs to show the evolution of social media addiction throughout the timeline. When looking through Pinterest, I also found another small photographer who uses the idea of filters to better the subject's appearance, compared to the first practitioner, who uses the idea of chemical addiction in the brain to create awareness. Whereas Sarah Joy created a photograph to align with the overuse of filters across the socials. In this photograph, Joy uses a phone with a picture of teeth on the screen to represent a teeth whitening filter, which conveys the narrative of the subject feeling insecure. Joy uses a black and white background for the subject and colour for the phone, which could help with the idea of the subject feeling insecure, as black and white imagery has connotations of being dull, boring or low self-esteem. Joy also uses symmetry in this photograph, which could also convey the narrative of the subject wanting everything perfect, as symmetry often is reflected in being straight, which has connotations of being perfect. If I were to use this idea for my project, I would slowly add more phones into the photograph to show more filters being added, like makeup, eyebrows or eyelashes.
When it comes to reviewing my progress on this course, I feel I have developed my understanding of using more compositional techniques in photography, as it can help develop the narrative of the photograph. I found this useful. On the third project of 'Where I'm From', I had to curate a selective array of photographs. This has also allowed each stage of the narrative to stand out from each part of the narrative, drawing the viewers eyeline in. I also feel researching different practitioners throughout the year has helped my creativity for each project I was tasked to do, as I learn best from visual work, rather than theory. However, I feel my editing for photographs in Lightroom and Premiere Pro for Videos is good at a basic level. I tried improving my level by watching tutorials. However, this did not inspire my inner creativity, as I work best/learn when I believe in a project, like on project two with the client (Martin Sullivan). When working on the Sullivan project, I found that working with a client helped my creativity spark, as I had a reason to brainstorm ideas, as this project would be shown throughout the industry Sullivan works in/wants to create awareness in. When it comes to the end of the first year, I hope to continue my education into the second year of the course. This is because I want to continue to build my knowledge for editing photographs and videos, as this is my weakest area, whereas creating narratives is my strongest. I also want to continue this course, as I want to graduate with more qualifications to get into university to study technical theatre, which would hopefully see my creativity over qualifications. When reviewing this statement, I found that this will impact my final decision, as I want to learn more techniques in Lightroom, as I want to make sure each photograph is similar for the syle and tone but different in composition to keep to the theme. This would also impact my university application, as I can create a portfolio site to showcase my creativity, which would be my selling point.
IDENTITY: Andrea Chapman
IDENTITY: Andrea Chapman
IDENTITY: Heaven Seals
CHANGE: James Balog
CHANGE: James Balog
CHANGE: Zack Schnepf
TIME: (PINTREST)
TIME: Sarah Joy (PINTREST)
https://theharris.org.uk/your-visit/virtual-tour/ (26.02.2026).
I was tasked to perform primary research at the Harris Museum. I didn't initially know what to expect with the museum, as I want to create an array of photographs to perform a narrative like Duane Michals. When it came to walking around the Museum, I started to see colour popping out from different coloured backgrounds, which are not usually performed together. This started a spark within, where I thought back to my initial idea of creating the evolution of my photography journey and more recently, Duane Michals' style, where I challenged myself to curate an array of photographs that tell a narrative of the evolution of social media, where I used bright red lips on a phone to mask over the black and white subject. When looking at the different paintings and art work in the Museum, I found lots blues being the background colour, while yellow would be the leading lines of the colour industry, as blue is known to have connotations of being sleepy, which is why blue fades into the background compared to yellow which is often known to be bright, bold and often referred to as the sun. This colour pattern is seen through painting and clothing, which shows it works on everything. I initially got thinking of adapting the phone in my inspired Duane Michals research by thinking of replacing the white background on the phone with yellow and the shades of the lips to blue, while keeping the subject in black and white. I thought that I could do the same for each part of the narrative, adding green and red together for the next phone in the next photograph, until the face of the subject is covered with phones, which represents image adjustments that happen on social media regularly.
I was tasked to go around the campus of Preston College to capture different photographs, which show the world evolving. When taking the photographs, I decided to focus on books from the learning zone, as I could find the word 'EVOLUTION' on the books. However, I felt this was too easy as a photographer to stack books with the word that the theme is supposed to be. I instead focused on the garden aspect of the campus, where I captured plants growing through the cracks of the plant boxes and those growing from the soil. Using this, I set my camera to a low f/stop, which would blur the background around the plant growing, showing the plant feeling alone at the start. Compared the larger f/stop of the plant growing over the plant box, as this could illustrate the concept of friendship forming as the plant ages. When it came to finding the next photograph, I captured water splashing as a rock hit the water. I did this by asking a friend to throw a rock, when my camera was set to burst, and my shutter speed was high, with my f/stop set to ISO set to 800 to counterbalance the photograph for the amount of light I wanted to let into the lens. If I were to reshoot this photograph, I would use a portrait photograph to capture the height of the splash, as the camera cuts off the top of the splash, due to the force of the throw. When it comes to planning my final major project, I would focus on using the low f/stop to show isolation, as the photograph with the plant growing from the soil can be interpreted as lonely, as there is only one focus point in the photograph.
Duane Michals is an American photographer, often known for his photography sequences in black and white, due to the period in which he started photography. When researching his sequence photography, I found this photograph of a woman and her reflection in the mirror. Michals uses symmetry with the mirror showing the face on the right, as the subject stands to the left. This could convey the idea of the subject being in deep thoughts or overthinking, as the subject is staring at herself, which has connotations of self-awareness, which is a common symptom of low self-esteem. When it comes to the colours used, the photograph was taken in 1998, which had the technology for colours. However, Michals could have used black and white to add to the self-awareness idea and low self-esteem idea, as black and white over colours has connotations of being alone, emptiness and isolation, which is another symptom of poor mental health. https://www.dcmooregallery.com/artists/duane-michals (26.02.2026).
I was tasked with creating a curated array of photographs that form a narrative sequence, drawing inspiration from Duane Michals, the practitioner I researched. When it comes to creating and matching my style, I used multiple photographs to form a sequence, adding one additional phone to each photograph as the narrative progresses. I would use post-production to add a black-and-white effect, then increase the contrast and lower the brightness to avoid grain, which aligns with Michals' style as a photographer. When it comes to linking this sequence of photographers to the chosen theme (evolve). I found that the evolution of social shows through these photographs, as I initially started the sequence with no phones, which represents the subject as free and unbothered by the noise of social media, whereas, as the sequence progressed, I started to add more phones to the photographs, as individuals would use more filters and a variety of filters to post on their socials. This is because individuals want to post only their best content to compete for fame, whereas at the start of social media, individuals would post for their friends' eyes, rather than random strangers online.
(EXTENSION): When it came to editing the photographs, I wanted to change the Duane Michals style to show the difference between social media creating a second identity for each induvial on their platform, as using colours mixed with black and white shows the idea of social media is what the subject is wanting to become over their more personal side, which is black and white, which vanishes into the background of the photograph. I did this by using the poly tool in Photoshop to mask around the phones in the shot. I would copy the layer and paste the phone to another layer so I could adjust the background (main subject) to black and white, as this was to avoid changing the phones to black and white, as they would be on a separate layer.
Peer Feedback:
Edward Burtynsky is a Canadian photographer who is known for his work of large-format industrial photographs. Burtynsky would travel around the world capturing different views of the world's industrial side and how it might impact our planet, focusing on nature and the human experience. When researching Edward Burtynsky, I found that Burtynsky uses an array of compositions, but primarily uses repetition, which could suggest to the viewer that the world is circling physically and mentally. When I say mentally, I mean that humans are repeating history, instead of improving from the past, like cheap labour in third-world countries and the repetition of rubble from exploded buildings, showing humans will abandon waste, as it is cheaper to forget than change. After researching Burtynsky, I found a photograph of a factory, where the colours of minimalism and machines are overpowering, compared to the workers. This could show the development of machines taking over human jobs, and a repetition of them could show and play with the idea of how the world is evolving with automation. When it comes to my final idea, I could introduce the idea of using repetition in photography by adding objects as the narrative evolves. https://www.edwardburtynsky.com/about/biography (27.02.2026).
Cindy Sherman is a working artist, best known for her photographs of herself, using different guises, which are different contemporary works of art. Sherman would create an array of photographs of herself, exploring historic stereotypes to focus on image-making forms. When it comes to exploring Sherman's work, she uses mainly black and white in her early works, partially due to the time she started photography, in the 1950s and 60s. A series of photographs that inspired my research into her was photographs on the same high-contrast and high-key lighting with a blank background, which could be used to turn off distractions from the main subjects, which showcase one subject, which shows different characters in each photograph. This technique and styling could be used to act as different personalities in one subject, and Sherman herself. After researching this series, I found that I could link this to my initial idea of how social media evolves, as I could use the idea of different personalities from online to offline and explore the different acts individuals put on to seem more interesting. https://www.thebroad.org/art/cindy-sherman (27.02.2026).
Erik Johansson (b. 1985) is a Swedish photographer who creates photographs with visual art, created in Photoshop. Johansson focuses on personal projects and exhibitions, which capture photography in his own way, creating his brand identity and telling a narrative from his imagination into a visual format. When researching Erik Johansson, I found that Johansson uses natural light to highlight the subject. When looking through his work, I found a boy standing in a field with a football, which has the sun shining onto the kid, creating a silhouette. This photograph could symbolise the idea of a bright future, as light has connotations of a positive mood/feeling, which is often seen as the future. I also think the idea of the photograph could portray the idea of the world moving around the subject, while the kid stopped to think of his future, or what his future could look like. When framing the photographs, Johansson seems to use the rule of thirds, where the kid stands off-centre (left of the photograph), which could suggest and play with the bright future idea, as everyone reads a book from left to right, which could have connotations of following, as to turn right, you need to turn left. After researching Johansson, I found that his use of light has not helped me with my initial concept. However, when it comes to planning, I could use his attempt at lighting to reflect off the subject's face to create depth in the photograph, which could be done using a small light in production and enhancing the results in Photoshop, matching the light with the phones, which I will add later on top of the dummy models.
Camera System: Hasselblad X2D - 100c + H6D - 100c
Light System: Profoto (mostly battery-powered 500ws flashes on location)
Computer: Custom Built PC + MacBook Pro
Monitor: Eizo ColorEdge CG318-4k
Software: Adobe Photoshop CC + Lightroom (using no CGI or Generative AI)
Erik Johansson is the global ambassador of Hasselblad.
https://www.erikjo.com/about (27.02.2026).
https://www.thebroad.org/art/cindy-sherman (03.03.2026).
https://www.moma.org/artists/5392-cindy-sherman (03.03.2026).
https://www.erikjo.com/work (03.03.2026).
https://www.erikjo.com/commissioned-work (03.03.2026).
https://www.erikjo.com/video-projects (03.03.2026).
https://www.alexeytitarenko.com/#/cityofshadows/ (03.03.2026).
Shutter Speed: 1 – 5s (start)
ISO: 100 – 400
Aperture: f/8–f/16 (to balance exposure)
TRIPOD
https://www.alexeytitarenko.com/about (03.03.2026).
https://support.usa.canon.com/kb/s/article/ART135980 (04.03.2026).
Alexey Titarenko is an American photographer and artist born in the Soviet Union. Titarenko began his photography career at the age of nine (1971) and graduated with a degree in photojournalism. After gradating Titarenko joined a photography club, which is an independent photography club ''Zerkalo'' (The Mirror), where he held his first exhibition as a solo photographer and artist. Titarenko/or any photographer, might choose to use a long exposure, instead of freezing motion, as photographers and artists could create a ghost-like environment, where the subject leaves a trail of past skeletons, instead of a frozen, clear photograph of the subject, where raindrops would freeze individually in mid-air. When it comes to linking the idea of change or evolution to Titarenko's 'city of shadows', I found that the idea of change could be linked through the idea of the subject freezing in time, as using the long exposure, could show the subjects walking into the future, as time travel is often referred to the speed of light, unaware past in the present. Using this idea of time travel, the theme of evolveve could be interpreted through the movement, as time travel is jumping from one time period to the next. When it comes to creating this style, I would be taking a natural risk, as I have not tried this type of photography before with humans. However, I have tried this on project 2, where I used a time-lapse of photographs of a motorway. When it comes to this type of long exposure, I will get a subject to walk up to the camera, creating a physical risk of damage to my camera if I am not careful with stopping the subject. I would also learn to think outside the exposure triangle, as I will have to mess with different settings to create enough lighting in the lens, without reducing the ghost-like appearance.
After researching Alexey Titarenko, I decided to create my own version, but this time on a college campus to relate to myself and others more, rather than copying the 'City of Shadows'. When it comes to setting up my camera, I used a low shutter speed (1/0.5), which adds more light into the lens, which means I will have to increase my aperture (f/stop). I used f/22 for my aperture, as this helped the camera remove a lot of light from the lens. When it came to shooting, I used three different types of compositions, where the subject would walk from left to right, right to left and towards the camera. I wanted this outcome, as I wanted to host symmetry in my photography, as I mainly used the rule of thirds on my past project. This meant this created a risk, which helped improve my photography knowledge, where I try new techniques, especially since I never tried Titarenko's style. When it came to the post-production of this experiment, I found that desaturating works best, then black and white, as it loses lots of contrast in the photograph. When trying to fix this with brightness and contrast, the photograph loses its quality. When it comes to using this with my initial idea, I could use the idea of the low exposure to create a constant battle with social media, which could be done by desaturating the photograph to show the colour fading, while the phone stays in colour and the individual fades into the background.
"I love old photos. I admit to being a nosey photographer. As soon as I step into someone else’s house, I start sniffing for them. Most of us are fascinated by their retro look but to me, it’s imagining how people would feel and look if they were to reenact them today… In 2011, I decided to actually do this. So, with my camera, I started inviting people to go back to their future." - https://irinawerning.com/gallery/back-to-the-future-thumbs/ (04.03.2026).
https://www.amazon.co.uk/Back-Future-Irina-Werning/dp/3832797262?ref_=ast_author_dp&th=1&psc=1 (04.03.2026).
Irina Werning is known to be a photojournalist (a photojournalist is someone who uses still photographs (sometimes videography) to tell a story, news and adhering to strict ethical standards of honesty and accuracy. Werning would focus on personal projects (long-term), where she would create a study on personal experiences, often recreating old photographs, as she loves and prefers the arts and vintage techniques. When it comes to Werning's reason for the creation of the 'Back to the Future' case study. I found that Werning likes the idea of someone acting, if they were to reenact the photographs today. When analysing her work, I found that Werning uses vertical format, over landscapes, as the majority of the photographs are headshots from schools or family holidays, so they would be taken on a digital camera or mobile phone. When it comes to her style changing, I analysed that the series starts with a personal array of home shot photographs, as the series continues, the photographs start to go from school headshots to outdoors on the beach. This could tell the viewer that Werning is opening more and could be used as a foil to her personality, where she could be a shy person, trying to open up and build more confidence in herself and her work. When it comes to matching the photographs, Werning is excellent at matching the lighting, composition and pose. The only thing that it lacks is the model's growth, which pulls back from the photograph, from looking like a duplicate copy. However, this is not what Werning wanted, as she liked the idea of the case study to be about how the subject would look if the subject reenacted the photographs. When recreating an old photograph, getting the subject and the outfit worn or a close match is one of the biggest challenges that might arise. This is because the idea is reenacting the photograph, as if I were there today, the photograph would have similarities, but it would be a completely new photograph. Werning visually creates the idea of evolution, as the viewer can see how the subject has aged from when the photograph was taken. This is accurate to evolution, as evolution is a change in heritable characteristics of biological populations over successive generations, driven by mechanisms like natural selection, mutations and genetic drift.
On 04.03.2026, I was tasked to work in a group, where each group member would add one thing to branch off from the five categories. The six categories were fashion, time, identity, growth, technology and change, branched off the word/theme of 'Evolve'.
When it comes to my first idea, I thought about creating an array of photographs of how I have grown with photography, colour at the start, going to black and white and then finishing with half black and white and half colour. I would produce this through a video slideshow, where the music would match the theme of evolve, where the music would start one way and end differently, think pitch, base, and rhythm. This relates to the idea of music distribution, where I branched off further with music videos.
When it comes to my second idea, I thought of creating a documentary of the evolution of social media, which fits with the theme of evolve, as evolve is described as 'developed gradually'. For this idea, I would interview different age demographics and how it affects each of the age demographics, as each demographic will have a different experience on social media. I would also discuss the doomscrolling problem, where each demographic would be used to this endless cycle.
When it comes to my third idea, I thought to use the idea from the second idea, where I used the evolution of social media, as my reason for creation. I also took inspiration from Duane Michals, where I used a sequence of photographs to tell a story. I could use the idea of abstract art, where I add a device to the next photograph in the sequence to add the social media aspect, since you view social media apps on a device.
I was tasked with creating an array of photographs that fit the theme "evolve". For the first photograph, we were given a logline with no visual representation, so we had to come up with our own version without conflicting with our judgment. "A man is standing by a brick wall, there is a black chair to his right. He is in a dancing pose, as if with a partner, but no one is there". When it came to styling the photograph, the camera settings were set to 100 ISO, f/16, 1/125, and white balance set to daylight to reduce the amount of light entering the camera. For the posing, I started with 80s dance moves. When it came to the second photograph: "A boy is standing and staring at the camera through the window of the outdoors (trees)". The camera was set primarily to the same settings as in the first photograph, but we lowered the shutter speed while keeping the ISO the same. When it comes to the third photograph: "Two girls pose in a field with buildings in the background. One is standing behind the other with her hands in the front girls pockets. The girl in front is reaching her hands behind the girl's back". For the framing of the photograph, I asked the camera person to prioritise vertical position, as the brief disclaims the buildings from being in the background. I also used framing to place the girls in the centre of the camera, but between the crevices of the two buildings sandwiched together. When it comes to the fourth and final photograph, I took the photograph description quite literally, as I couldn't figure out what it meant. However, after seeing the final photographs, I nailed the fourth photograph, as the pose is quite literal to the description I was initially given.
(OUTDOORS)
Shutter Speed: 1/125
Aperture: f/16
ISO: 100
White Balance: Daylight
(INDOORS)
Shutter Speed: 1/10
Aperture: f/16
ISO: 100
White Balance: White Fluorescent
I was tasked to complete this project proposal in exam conditions, where I would link my research and influences in the Harvard referencing format on a bibliography. I was asked two questions and a project action plan (timetable). 'This section provides you with an opportunity to reflect on, review and summarise your progress and achievements through the first 7 units of the qualification, and the knowledge, skills and understanding you have acquired: What you know now, and what it means to you, compared with what you knew and could do before you started the course and how this has influenced your choice of pathway and your project proposal'. When it comes to answering the first question, I was set a rough word limit, where I could go over but not under the limit. I created a list of projects to list one-by-one in order to help myself answer and create an order to follow, as I am not good with free-writing. I would then list my skills I improved and skills I could improve further, as this question is my review of the past 7 units, which I was tasked with. I would also discuss the problems I faced within my role in the projects, like actors/clients not turning up for filming due to family emergencies. 'This section provides an opportunity for you to clearly explain the concept and aims of your project, the research and ideas that will support its development, what you anticipate producing, the levels and types of resources that you will need and an indication of the form in which you will complete and present your project realisation within the allocated timescale'. When it comes to answering the second question, I had a word count of a minimum of 200 words needed to fill.
Following the project proposal creation, I was tasked to create a pitch to present to my tutors, which could increase my client work skills for future clients. I started with my title of the project I want to achieve by giving a brief outline of what my end product outcome could look like, creating a log line. I would then go into detail explaining the log line further, as I do not want to clutter the slide show, and I do not want the clients to be only reading the slide and not paying attention to what I have to say. I would then move on to the next slide, where I would talk about why I chose this idea, my inspiration for creating this idea and my desire to achieve this idea for my outcome. I would then move on to the next slide, where I would talk about my reasoning and how my idea links and could attract my target audience. I would talk about this as, I my idea is about educating the initial target demographic. I would then talk about my plan of action on the next slide, where I discuss how I could achieve this outcome and what I need to do to get to the outcome. After this, I would talk about the resources I need on the next slide, where I discuss what I need to make this project run smoothly and my contingency plan, if I am unable to get a hold of a specific product or loss of location. Following this slide, I would then showcase my weekly schedule, where I discuss further my project and what equipment I need and book, throughout the months. When it comes to my last slide of the pitch, I would discuss how I will present my outcome of the project, where I discuss my reasoning for this presentation type. After this, I would then ask the panel (client) for any questions I may have missed or need further explanation on.
https://uk.pinterest.com/pin/3518505953772678/ (12.03.2026).
Alexia Vanwyk is a product and portrait photographer who primarily focuses on product photography. When it comes to Van Wyk's compositions, I found that she uses symmetry for the subject in a neutral pose. This could be used as leading lines into the photograph, where the phones are the focus, as Vanwyk could want to tell the narrative of technology affecting how users portray their image in the world and are easily influenced. Another composition Vanwyk uses is the rule of thirds, where the devices are placed around the subject's face, rather than placing the phones in a line. This placement could help create the narrative where the subject is inspiring her looks on social media. I also thought Vanwyk could create the narrative of the subject always looking at social media in a natural tone. However, their comments could be exciting. Vanwyk inspires my project and how I want my outcome of the project to appear, as I want to use the idea of devices, enhancing the facial features and how the user uses filters to appear online to better their appearance, which could better their mental health in the short run, which would be my interpretation, if I were to reshoot her work.
https://uk.pinterest.com/pin/817473769853566061/ (12.03.2026).
Malena Aylén uses the idea of polaroids to show the difference between what has been set up and what is natural. This is similar to Alexia Vanwyk, who uses phones. However, the difference between the two practitioners is that Aylén uses Polaroids to enhance her appearance, creating a difference between what's planned and what's not. Van Wyk uses this technique but would use phones instead of Polaroids to create the narrative of the subject's digital self. Following this approach, Aylén uses black and white, similar to Duane Michals, who uses black and white in photographs to enhance the narrative with fewer distractions. Aylén looks to use a add on polarroid template, where they use a mask and add colour to that specific part of the photograph, whereas I want to use a real filter that people recognise to spark engagement from my chosen demographic. Following this, I like how Aylén places the Polaroids at angles, where Van Wyk places the phones in the vertical view, which could be to convey the narrative of users being addicted to short-form content, which is displayed in this format.
https://www.theartstory.org/movement/surrealism/ (13.03.2026).
https://heritagecrafts.org.uk/craft/darkroom-photography/ (13.03.2026).
After researching Duane Michals, I found that he is often influenced by Surrealist painters, who use techniques such as hyperrealism and automatism to challenge conventional reality. When it comes to the person who pioneered this type of painting technique, I found that René Magritte painted a portrait of a man with an apple painted over his face. When comparing this to Michal's works, I find that Michal takes inspiration from the hyperrealism technique, where he photographs people over landscapes. When looking further into his work, I find that he uses double exposture photography to combine two or more photographs together into a single frame, which could create a dreamlike effect. Michals could of exacuted this effect by printing the photographs, using a couple of enlargers. Each could have its own negative, its own easal. Michals could have used a pin register easel, where the subsequent negatives are changed in the same enlarger. After this, Michals could have used shark masking, which allows individual segments of the paper to be printed without exposing other segments. This technique would have been executed in a darkroom, which is a light-sealed room used in traditional photography to process film and make prints without exposing light-sensitive materials to white light. Using this, I found that the idea of using double exposure for this project is similar to what I want to execute. I say this, as I will be using Photoshop, where I will merge two layers to create the idea of social media filters taking over online personas, where users use the platforms to create a more entertaining personality in their personal day-to-day life.
https://www.dcmooregallery.com/artists/duane-michals/series/rene-magritte?view=slider#7 (13.03.2026).
https://news.artnet.com/art-world/rene-magritte-373310 (13.03.2026).
https://imma.ie/collection/il-trovatore/ (13.03.2026).
https://www.maggioregam.com/artists/47-giorgio-de-chirico/biography/ (13.03.2026).
Giorgio de Chirico is an Italian painter and the most famous artist of the twentieth century, who is also the founder of Metaphysical painting with Carlo Carrà. Looking at his painting, I can gather that René Magritte took inspiration from the bright, soft colours. However, Duane Michals uses black and white but heightens the contrast. When comparing this to Duane Michals' work and René Magritte, both use portraits of humans that use body parts to convey the subject's emotion. I propose using random objects/shapes to show the emotion of the subject and how social media affects the end user online. When looking at Michal's work, I also see the use of shadows, which Chirico uses heavily in his work.
https://www.itsnicethat.com/articles/photography-alma-haser (17.03.2026).
https://annachurchart.com/blogs/news/2017112the-extremely-talented-alma-haser (17.03.2026).
Alma Haser was born into an artistic family from Germany, who is not based in the Southeast of England. Haser is known for her complex photography, where she uses physical objects to construct emotion and convey a narrative within her photography. Haser is known to use analogue techniques like paper-folding, which could demonstrate an emotion of frustration, as stereotypically, if an individual were mad/frustrated, they would scrunch up their face, which demonstrates the idea, when a piece of paper has been folded multiple times. I also researched a second photograph by her, which stood out, as the use of a plain background with accent colours, which could create the idea of the feeling 'shy'. This is because each crease in the piece of paper could represent a hiding spot, where the subject is trying to stay out of the light, using the crease's shadow as the best spot to hide. This is because creases in paper can lead to shadows, because of the depth of each of the creases. When it comes to my project, I could take the idea of using an analogue technique, rather than using Photoshop in post-production. I could style the photograph by using phones in production to create real shadows and physics. I could also use crumpled paper and place it behind the subject to create the emotion of users feeling shy when it comes to posting their true selves on social media.
https://www.youtube.com/watch?v=GXdVPLj_pIk (17.03.2026).
When researching the effects social media can have on a user, I found a short film about depression, the main reason for poor mental health is social media. This short film follows the daily routine of a young woman who is constantly checking her phone. When it comes to the directors of photography (Oliver Bukowsky), each shot had good compositions, starting with the first scene, where the subject is lying in bed on the right-hand side of the screen with her phone on the bedside table on the left, as she reaches over to grab the phone. This creates the composition of the rule of three. As the subject is off-centred. Another scene that uses this composition is when the subject is lying on the sofa on her phone. In both of these scenes, the editor adds a social media UI to the screen, which adds a visual guide to what the subject is obsessed with. This is also used in one of the last scenes, where the subject takes a mirror selfie, well is about to take it before she drops her phone and then cuts to credits. When it comes to my project, I could use the idea of overlaying different posts over the subject's face, with the transparency set to high, to keep the subject's emotion clear and visible. However, it could become cluttered very easily, so my initial idea would have to be scrapped and changed to the transparent social media posts overlaying instead of the devices. Although I would change the idea of having the subject happy and youthful in the first photograph of the narrative, where the smile fades as the narrative unfolds, whereas Kerith Lemon, the writer and director of this short film, had the subject in one mood, which works for his film, as it focuses on depression and less on the evolution of social media.
'From the biggest musicians and movie stars to makeup gurus, the modern internet is full of influencers living their best lives, showing off their latest brand collab, or flashing a discount code, which generates them money. But how many of these influencers are actually legit? And whose sponsors should have invested in a new domain name instead? We took a look at the top 25 biggest influencers with the highest percentage of fake followers.' www.fasthosts.co.uk/the-biggest-fake-influencers (18.03.2026).
When it comes to online personas, I found that influencers started the trend of posting photos and documenting their life when they go to a special V.I.P event. This is to create engagement in their lifestyle to generate more money from advertisers on products that 9/10 they don't believe in.
When it comes to other profiles, there are aspects where influencers have influenced how users display and post content on their personal accounts. This can vary from apps, as Instagram is mainly photos, where users want to post their best photographs to create an archive. Whereas TikTok uses a video format, where users can post fun little dances and short life vlogs or even random rants. Which can help users to be themselves, if their life persona is not encouraged day-to-day.
Title: 'The Evolution of Social Media: through the User'
Genre: (Technology) Photography.
Synopsis: The evolution of social media: through the lens of a user, using technology (devices) as a filter, adding '1' device from '0' to the next photograph in the narrative to portray the increase in social media can have on an individual, showing their positive emotion fading to a neutral emotion.
When it comes to research, my main inspiration for this was the idea that new user profiles are influenced by users with thousands of followers who post on social media for a job. I will combine this with Duane Michals, a photographer who captures subjects' emotions in high-contrast black-and-white. I gathered this research from official websites of photographers and social media like Instagram and TikTok. I also researched a short film, where they showcased a day-in-the-life through the actor's emotion and a visually transparent UI of an endless scroll on a social media platform. When it comes to my skills and knowledge, one aspect that might be taken into account is my limited understanding of Photoshop, as I want to use this to merge two photographs, so that the end product shows 'filters', which will be displayed through a phone, showing the two personas. I could overcome this by watching tutorials on the specific tools I need to use to create the final edit.
https://www.dcmooregallery.com/artists/duane-michals/series/rene-magritte?view=slider#7 (18.03.2026).
My three main priorities for this project are focusing on my timetable, documenting my progress for this project and collecting feedback from other members in my class. The reason why I highlighted my timetable is that I will be working with another person in my class, who will act as my subject. However, I will have to work around their project due to the limited time frame we have to complete this project. I also highlighted journing my progression of this project. I decided this is a priority as the brief states I have to evaluate each component and generate a final reflection of the overall aspect of this project at the end. I will also ask for feedback after the first shoot to see what I could improve on the second day of the shoot, and look for areas I could link to my research further. When it comes to my next action, I will pitch my project and explain why I want to create this outcome.
On 20.03.2026, I delivered a presentation on what I wanted to achieve with this project and how I would achieve it. When presenting this pitch, I spoke for 8 minutes, discussing my rationale for the idea and its influences, such as Duane Michals, a black-and-white portrait photographer. I would then discuss my timetable and what equipment I will need for the specific week, where I would then go into further detail and discuss my contingency plans of action if I am unable to get the right equipment for the week or the subject falls with illness. When it comes to my exhibition of outcome, I decided to display my project as a zine, with a few photographs hung up on the wall to attract my chosen audience from afar. Which would get them to come closer and look at my zine by picking the zine up.
When it comes to finding out more about my target audience (16 - 25), I created a survey of 10 questions, which I would send around the college. This is because people in college are similar to the demographic I want to create awareness for (14 - 19+). I started by asking the obvious question if they have/use social media, which, if they said no, t there would be no point in continuing the survey. Thankfully, everyone who answered my survey had social media or at least experienced similar apps. For the second question, I asked which social media platforms they use. I asked this as I wanted to see which filters Ui I should use on the phone, as this would be a great way to create familiarity, as people would likely spark interest when they recognise something. I also wanted to know, as I want to know, which social media platforms I should showcase and market my narrative to. In this case, I chose Instagram, as this was the highest recognised platform in the survey. This is a good choice, as Instagram is primarily a photo platform, whereas TikTok is a video format platform. I would then ask which age bracket the user falls under, as I am mainly after a specific demographic. A long with this I would also ask when the user created their first social media account. The majority answered under 12, following by 13 - 17. This could be because downloading and setting up an account is easily done through the use of phones, tablets and websites, where majority found out about social media from firends and family, where they want to copy to be cool 'an early adopter'. I also asked if they post often on social and if they did what content do they post and the majority posts photographs of their interests at a high standard, where they look best. This is where I ask if they apply filters to their face and majority answered yes. This tells me that social media is a place to show off your lifestyle. I will use this with the Psychometrics profile, as this seems to fit the reformer profile, which are often easily enlighten.
Psychometrics is a technique that doesn't focus entirely on demographics like age, gender and occupation. This is because these categories don't always describe and fit a specific target audience. When it comes to psychometrics, it focuses on a profile, where it tracks how the specific target user thinks and how their values, attitudes and lifestyle appear to be used for advertising by young and rubicam, who are a marketing and communications company.
The Aspirer (They seek Status).
The Explorer (They seek Discovery).
The Mainstreamer (They seek Security).
The Reformer (They seek Enlightenment).
The Resigned (They seek to Survive).
The Struggler (They seek to Escape).
The Succeeder (They seek Control).
When it comes to my target audience, the profile that fits them is 'The Reformer'. Reformers are described as self-improvement and self-esteem individuals. Reformers are not easily influenced or impressed by status, as they are not acquisitive. This profile is described as socially aware, who are inclined to invest in brands and products that are good for them and the environment. This conveys that they seek enlightenment. This fits my project, as I want the viewer to become self-aware about what they post and why they post on social media. This works with the 'Reformer', as their profile are described as improving themselves from wanting to be enlightened.
www.bbc.co.uk/bitesize/guides/zy24p39/revision/3 (26.03.2026).
https://www.imdb.com/title/tt5497778/?ref_=ttep_ep_1 (24.03.2026).
https://www.imdb.com/title/tt31514146/ (14.04.2026).
https://www.youtube.com/watch?v=3KWIt20bKf8&list=PL1btWf6rbsJS88vgyBJzgbMhf8-C7uulb&index=4 (14.04.2026).
'I Swear' is a narrative film, following the journey of John Davidson, who grew up with Tourette's in the 1980s (Scotland). This film follows the negative impact society has had on his health and how they do not understand. Davidson would eventually become a campaigner to increase public awareness of Tourette's. When it comes to shots used. I swear uses lots of medium shots in the film. This is shown when John Davidson is surrounded by others, which could convey a sense of isolation. As medium shots are often tight shots, where the actors have little to no room to move about, they would have to get creative with their acting. The use of tracking shots and close-up shots are used in the school, at the start of the film, where Davidson appears to be struggling with his tics. Tracking shots are normally paired with a close-up to draw the emotion that the actor is feeling. When Davidson appears in the scenes, the mood is dark, with the lighting heavily contrasted with a blue tint. Whereas, at the very start, when Davidson is older, the lighting is bright, where he gets to meet the royal family for his work, creating a positive mood for the film. When it comes to my project, I could use the idea of using high contrast to increase the blacks in the background (main) photograph.
When it came to finding a dummy smartphone model, I initially wanted a like-for-like replica. However, when it came to browsing the internet for options, I found that for one device, it would have exceeded the initial budget I set for myself. I started to rethink my project and how I could cheat the multiple phone evolution. I thought of just using an online phone placed on top of the initial photograph, like Malena Aylén's project, which I researched at the start of the project. This could work, but the idea was to have the user holding the phone, showing that they're in control of what they post, which creates a ripple effect of more users following them. I decided against this as the studio work I did initially at the start, where I was trying to recreate Duane Michals ' use of the idea of the model holding a physical object, which made it easier to apply the filters in post. The only downside is not being able to match the photographs together, that's if the model's appearance changes. When it comes to studio week, I will create strict rules to follow, where the model will be asked to wear the same black outfit and the same hairstyle to avoid this situation. During the break, I caught up with an old friend who owned a 3D printer. We initially wanted to go shopping for makeup, which the model could wear on the second shoot day. However, we found that I could print the dimensions of a real smartphone using her printer. The dummy phones are white, as the colour does not matter, as I am only using this for the dimensions, so when it comes to post, I can match the phone Ui and the second photograph together seamlessly.
On Friday, the 17th, I plan to use the photography studio, which I booked out before the Easter half-term. On this day, I plan to photograph the model with and without makeup, as I can only use the studio on the Friday of that week. If my model falls sick, I will ask if someone could stand in and replace her. If not, I'll need to book the studio for the following week. When it comes to lighting, I plan to use Rembrandt lighting. This is because it creates harsh lines between light and shadow, creating a serious mood that relates to the theme of education. Using this lighting type, I plan to use a black backdrop to reduce the shadows, which could cause distractions. I also plan to use a black backdrop, as I plan to create the photographs in black and white, so having a black background creates a higher contrast look when it comes to post. Following this, I plan to use makeup (lipstick, eyeliner, and mascara) as well as makeup remover wipes. Because of this, I have to be careful with my model and ask about any allergies they are aware of. Luckily, the model does not have any allergies to makeup that could affect my budget or overall theme. If the model did have an allergy relating to makeup, they would be of the following: fragrances, preservatives (parabens, formaldehyde releasers), dyes, and metals such as nickel. If the model was allergic, I would research and widen my budget further, as a lot of non-allergy makeup comes with a higher price. If I were to do this again, I would try and find a another model sooner, as my budget is strict. I will also use my phone as a bridge to connect the lighting to my camera to allow a flash. If I mange to not get this working, I will ask to use one of college's Sony A7 II's.