Primary Research

What is Primary/Secondary Research?

Primary research is a form of research where the researching individual collecting new found information by conducting interviews, surveys, focus group, trip and any evidence the researcher collects such as photographs. Where secondary research uses found knowledge from the internet, books/newspapers other analysis that the researcher did not conduct. Primary research is a good way to find out information for your target demographic for your product/service you want to produce, whereas if you use secondary research you get an overall estimation of your target demographic, as it's someone elses research.